Vikki Wiener wanted to make a difference in the lives of animals awaiting their forever homes in shelters, so she started making tug toys to bring them joy. A local dog behavior center and outfitter, The Dog Door, heard about her efforts and offered to sell them. Hence, Tugs and Hugs was born!
Vikki makes her tug toys from donated used t-shirts, so not only does she help pets in need, but she helps the environment. Dogs and cats everywhere are cheering her on.
To me, success would be seeing that I've made a positive impact in the lives of shelter animals while still building my business. In my business plan I need to sell four toys in order to donation one. I am just starting to increase the marketing aspect. This will help me get more t-shirts, sell more toys and then be able to donate more.
SCORE, specifically Kathleen Goodwin and Thomas Mock, helped me to believe that I could make my idea into an actual business and provided me with the tools - from helping me to create a business plan and budget to marketing and IT.
Kathleen has truly helped me to believe in me. She works with me to fill in the gaps of my minimal business knowledge and her upbeat personality, confidence, compassion and keen business knowledge has been invaluable.
I never thought that my idea would actually become a business and I am truly excited about what I am doing, my product and my goal. Connect with SCORE. They are the most valuable resource you can have. I would also recommend having manageable goals (baby steps) while working towards solving one obstacle at a time.