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Shecology: Natural Cleaning in a Nutshell
Shecology: Natural Cleaning in a Nutshell

Shecology, Mari Fox

Title / Role: President
Location: Weaverville, North Carolina
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How Did Your Business Get Started?

The Story of Shecology

Mari Fox grew up on the beaches of Long Island Sound in Stratford, Connecticut. She moved to the mountains of North Carolina in 1997, eventually laying roots in Weaverville and the nature that surrounds her.

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Mari Fox

Mari started Shecology in 2010, a natural cleaning products company that sells patent-pending encapsulated cleaners that are lightweight, space-saving, effective and affordable!

Of considerable note, Shecology invented and manufactures Mother’s Little Helper® Laundry Pill – the world’s first laundry pill, along with other plant-based cleaners, and cleaning accessories designed to help save the environment, your health, and your money.

Mari emphasizes that “everything Shecology manufactures and sells goes through rigorous testing and is held to the highest standards in ingredient sourcing, packaging, and effectiveness. We hold the Blue Ridge Naturally seal and have third-party testing to back up our claims.”

Successes: 

“When Mother’s Little Helper® Laundry Pills were stain tested against Tide, Seventh Generation, Method, and Ecover and removed coffee and red wine BETTER than the any of them!”

How SCORE helped: 

“SCORE has helped me in numerous ways: when I needed an expert to guide me through an investor due diligence situation; networking with and learning from other awesome small businesses, practice on presenting my business pitch, and as a general resource for other small business services. I find the counselors to be extremely knowledgeable because they have been there and know from experience how to guide others coming up the pike.”

 

Shecology product labels
 

CONNECT
1465 Sand Hill Rd. Suite 2040
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Candler, NC 28715
(828) 417-0555

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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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