1. What is the primary product or service your business will be selling? (Be as specific  as possible.)
  2. How much yearly income do you want to net from the business when it reaches “success”?
  3. How many of the products/services above do you need to sell in a year to produce this level of net income?
  4. At what average price?
  5. To how many different customers? The same or different each year?
  6. Why will these customers buy from you in preference to competition? What makes your product/service different?
  7. How will they learn that you are selling your offering?
  8. How will you deliver that many products to that many customers each year?
  9. How long do you expect to take to reach the level of “success” defined above?