- What is the primary product or service your business will be selling? (Be as specific as possible.)
- How much yearly income do you want to net from the business when it reaches “success”?
- How many of the products/services above do you need to sell in a year to produce this level of net income?
- At what average price?
- To how many different customers? The same or different each year?
- Why will these customers buy from you in preference to competition? What makes your product/service different?
- How will they learn that you are selling your offering?
- How will you deliver that many products to that many customers each year?
- How long do you expect to take to reach the level of “success” defined above?