News

By Sarah Benoit SPECIAL TO THE CITIZEN-TIMES Pay-per-click and other forms of online paid advertising have been hailed as a great equalizer for small businesses, and in some ways... Read more

By Greg Jones SPECIAL TO THE CITIZEN-TIMES Some business owners count the weeks until Memorial Day, when the promise of summer will have families and other vacationers on the go.... Read more

By Elizabeth Pou Special to the Citizen-Times Are your employees engaged in their work, or are they estranged from your company’s mission and their role in making it happen? That’... Read more

By Ron Ashe Two heads are better than one, especially when trying to build a successful small business. That’s why many entrepreneurs team up to launch partnerships. Partners... Read more

By Bob Bond Special to the Citizen-Times Customer satisfaction is crucial to retaining existing customers and growing your business. Studies have shown that it can cost up to five... Read more

By Vanessa Freund Special to the Citizen-Times There are many responsibilities that come with being a small-business owner, and many are critical to maintaining profitability and... Read more

By Steffi Rausch Special to the Citizen-Times While multiple social media tools are touted for reaching customers today, the website remains the centerpiece of every small... Read more

By Walter Rapetski Special to the Citizen-Times In today’s business environment a simple, well thought out marketing program can give you a competitive advantage over other... Read more

By Wes Morgan Whether you need computers, desks, machinery, or vehicles to get your small business started or sustain its growth, the cost to acquire and maintain these items can... Read more

By Ravi Gaikwad Special to the Citizen-Times What is a business model and where in the process of business planning does it happen? Think of a business model as a diagram that... Read more

By Elizabeth Pou Good help may be easier to find than the old saying suggests, but it is certainly hard to keep. Even in areas where the economy is relatively slow, good employees... Read more

By Blaine Greenfield A 2012 survey of smallbusiness owners by the online networking and promotional service Manta.com found that 90 percent are actively engaged in social... Read more