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In The News
Is Pay-Per-Click Advertising Right For Your Firm?
June 8, 2014
By Sarah Benoit
SPECIAL TO THE CITIZEN-TIMES
Pay-per-click and other forms of online paid advertising have been hailed as a great equalizer for small businesses, and in some ways... Read more
In The News
Survive Seasonal Sales Cycles Through Planning
June 1, 2014
By Greg Jones
SPECIAL TO THE CITIZEN-TIMES
Some business owners count the weeks until Memorial Day, when the promise of summer will have families and other vacationers on the go.... Read more
In The News
Engaged Employees Boost Business Success
May 25, 2014
By Elizabeth Pou
Special to the Citizen-Times
Are your employees engaged in their work, or are they estranged from your company’s mission and their role in making it happen?
That’... Read more
In The News
Don’t Go Into Business Without Partnership Deal
September 15, 2016
By Ron Ashe
Two heads are better than one, especially when trying to build a successful small business. That’s why many entrepreneurs team up to launch partnerships. Partners... Read more
In The News
Ask For Feedback From Customers – Then Listen
May 11, 2014
By Bob Bond
Special to the Citizen-Times
Customer satisfaction is crucial to retaining existing customers and growing your business. Studies have shown that it can cost up to five... Read more
In The News
Finding Accounting Assistance You Can Count On
May 4, 2014
By Vanessa Freund
Special to the Citizen-Times
There are many responsibilities that come with being a small-business owner, and many are critical to maintaining profitability and... Read more
In The News
How Well Does Your Website Work For You?
April 27, 2014
By Steffi Rausch
Special to the Citizen-Times
While multiple social media tools are touted for reaching customers today, the website remains the centerpiece of every small... Read more
In The News
Marketing a Hospitality Business for Success
April 20, 2014
By Walter Rapetski
Special to the Citizen-Times
In today’s business environment a simple, well thought out marketing program can give you a competitive advantage over other... Read more
In The News
Should You Buy or Lease Business Equipment?
April 12, 2014
By Wes Morgan
Whether you need computers, desks, machinery, or vehicles to get your small business started or sustain its growth, the cost to acquire and maintain these items can... Read more
In The News
Build A Business Model Before Undertaking A Plan
September 14, 2016
By Ravi Gaikwad
Special to the Citizen-Times
What is a business model and where in the process of business planning does it happen?
Think of a business model as a diagram that... Read more
In The News
Top Businesses Keep Great Employees
March 30, 2014
By Elizabeth Pou
Good help may be easier to find than the old saying suggests, but it is certainly hard to keep. Even in areas where the economy is relatively slow, good employees... Read more
In The News
Build Social Media into your Marketing
March 23, 2014
By Blaine Greenfield
A 2012 survey of smallbusiness owners by the online networking and promotional service Manta.com found that 90 percent are actively engaged in social... Read more