SCORE is proud to announce a partnership with Grow with Google and the International Downtown Association (IDA) to launch a four-part free digital readiness series designed to help small business owners develop the skills they need to succeed online and grow their companies. You can complete just one module or all four—and you’ll receive a digital readiness badge for each module you complete.
Bring Your Business Online
The series aims to help small businesses owners like you:
- Get found online: Get your business online and improve your digital presence. Your customers are online, so a strong online presence is mission critical —even if your business doesn't sell on the web. Learn ways to strengthen your online presence with easy-to-use tools.
- Reach more customers: Connect with more customers in more places. Whether you’re seeking to drive traffic to your website or through your door, discover where your potential customers are with free tools – and reach prospects with digital advertising that fits your business and your budget.
- Sell online: Make it easy for customers to shop with you on your website. Grow your sales by connecting with shoppers online, optimizing your e-commerce setup, and making it faster, easier, and more secure for customers to pay you online.
- Work remotely: Run your business from anywhere. Learn how to transition from working at the office to working from home (or anywhere else you want). Find everything you need to stay connected and productive no matter where you are.
Grow Your Business with Digital Strategies
The digital readiness series is a free program made up of four learning modules. Each module includes a Grow with Google Quick Help video, a Google Primer minicourse (the free Primer app is available on the App Store and Google Play), and a virtual Grow with Google workshop. You can watch the videos and take the Primer minicourses anytime, and the Grow with Google workshops will either be live or on-demand and on your own schedule. As mentioned above, you can complete just one module or all four—and you’ll get a digital readiness badge for each module you complete.
Module 1: Get Found Online
Watch: How Do I Get My Business on Google Search & Maps
Create a free Business Profile on Google to make your business information searchable on Google Maps, Search, and other Google sites. Read more
Take: Get Found Online with a Business Listing
Connect with more customers by taking your business online. Get tips for creating and optimizing your online business listing, then learn to make the most of customer reviews. Read more
Get Your Local Business On Google Search and Maps
You will learn how to create and manage a Business Profile on Google from start to finish. Read more
View WebinarModule 2: Reach More Customers
Watch: How Can I Download Free, Personalized Marketing Materials?
Check out the Business Profile marketing kit to create free poster art, social posts, and art for window stickers, signs, and table tents. Read more
Take: Get Up to Speed on Online Advertising
Discover the power of online ads. Get started with Google Ads and get tips and tools for digital marketing. Read more
Reach Customers Online with Google
This workshop explains how Google Search works and how you can improve your website's visibility with Search Engine Optimization (SEO). Read more
View WebinarModule 3: Sell Online
Watch: How Do I Tell Customers About Gift Cards and Donations?
Add a link to your Business Profile on Google to encourage customers to buy gift cards or make donations to support your business. Read more
Take: Sell Your Products Online
Set yourself up to sell online. Get step-by-step instructions on how to run an efficient ecommerce business, from marketing and making sales to shipping your products to customers. Read more
Sell Online with E-Commerce Tools
We will explore resources and e-commerce tools that businesses can access through Shopify, as well as how small businesses can build online operations. Read more
View WebinarModule 4: Work Remotely
Watch: How Do I Start a Google Meet Video Conference?
Learn how to start a Google Meet video conference using Google Meet, Gmail, or Google Calendar. Read more
Take: Working Remotely
Stay productive and collaborative while working from anywhere, and learn to use digital tools that can help you get things done. Read more
Connect with Customers and Manage Your Business Remotely
Discover Google Workspace tools that can help you work and manage your small business remotely. Read more
View Webinar