This webinar will train small business counselors and developers on the best ways to work with food businesses in their region, with particular emphasis on value-added food producers, caterers, personal chefs, food truck operators, and other local food innovators. The session includes an overview of the growing food startup scene in North Carolina, common struggles for growing food entrepreneurs and how to overcome them, resources to help food makers in the state, and strategies for helping your clients grow their food business. The instructor, Jill Willett, a former food maker herself, is the founder of Coaching for Cooks and Triangle Food Makers and has over 15 years of experience in marketing and food startups. The webinar is hosted by the NC Growing Together Project at the Center for Environmental Farming Systems and the North Carolina Rural Center.
About the instructor
Jill Willett is the founder of Coaching for Cooks and a former food maker herself as the founder of a Bay Area-based organic baby food company. As a marketing coach for food entrepreneurs, Jill works with food companies to create their “authentic marketing plan,” helping them get the word out about their business without feeling pushy or salesy. She’s also the founder of Triangle Food Makers, a group that brings together local food entrepreneurs over common issues, a cooking class instructor, a former blogger, and an avid fermenter.