Finding customers is about understanding your markets. Market research isn’t just for startups; it’s an important ongoing process for every small business. Developing a focused and effective marketing plan requires an up-to-date market analysis. Discover the variety of market research tools that will give you critical information about your industry and customers. Get the data you need.
Your Instructor: Tom Mock
Tom Mock is a retired marketing and communications executive from the telecommunications industry. His most recent assignment was running corporate marketing and PR for a 2.5B communications equipment manufacturer in the Washington DC area. His experience includes corporate marketing, market research, product marketing, PR, investor relations, and product management.