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Is There an Embezzler in Your Company?
For many small business owners, their staff is more like family. That’s why it can be so painful to think that one of your employees is an embezzler.
Does My Age Matter When I Apply for a Business Loan?
Learn why the age and depth of your business credit profile can affect your ability to get a loan—and strategies to help you build a strong credit profile.
How Are Your Customer TouchPoints?
This customer touchpoint tool helps you improve the way you “touch” a customer or potential customer during the entire lifecycle with your business.
How to Use Marie Kondo’s Decluttering Principles in Your Business
Marie Kondo’s approach to decluttering and tidying up, called the KonMari Method, can work for your business, too.
How to Transfer Assets to Your LLC
When you form an LLC, you will need to transfer assets into the company in order to capitalize on the business. Let's look at how transferring assets works.
How to Use Facebook Live to Engage With Your Customers
Social media is where your customers are spending their time. Through social media and video, you can engage with your customers like never before.
4 Tips for Aspiring Encore Entrepreneurs
Encore entrepreneurs start businesses for the first time as they near retirement age. Learn new tips to start on a new path.
Voice of Customer: Steps for Conducting Face-to-Face Interviews
Gathering Voice of Customer information is the most useful of all marketing activities. Here’s a step-by-step plan for conducting customer interviews.
5 Reasons Your Startup Needs a Business Plan
Doing some pre-startup homework and crafting a business plan now will make your life post-startup so much easier.
16 Steps to Starting a Business While Working Full Time — STEP 10: Find Your First Customers
Customers are the lifeblood of every business. But how do you go about building a customer base from scratch?
Measuring Brand or Company Awareness
Do you invest in advertising, social media, and others to get in front of new customers? Here are key metrics to know if these investments are truly helping.
The 5 Elements of a Unified Marketing Strategy: Print and Digital
Learn how to use both print and digital mediums together, and in turn, drive sales, get clear on ROI, and modify as needed to grow a thriving business.