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The Western Women’s Business Center (WWBC) has announced that Adoratherapy is the winner of their InnovateHER Challenge.

Adoratherapy, took part in the live pitch of their business to a panel of judges at the InnovateHER event held by the Western Women’s Business Center. Out of eleven applications of the InnovateHER Challenge, eight made it to the live pitch and presented business plans. 

To participate in this challenge, participants present a product or idea, submit a business plan and then pitch their ideas to a panel of judges. Once the winner is selected, the WWBC submits the winner to the U.S. Small Business Administration (SBA) for the final round in which the SBA will select ten finalists from all host organizations, whose products or services best satisfy the Challenge criteria.

Adoratherapy is owned by Laura McCann Ramsey and Adora Winquist. Adora, an expert aromatherapist, was already making blends that were gaining an audience with “those in the know” in the health and wellness markets. In like manner, Laura, a seasoned serial entrepreneur, was looking for a new business idea that could touch, move, and inspire women in a deeper way. Laura and Adora put their hearts together to create a product line deeply aligned with the feminine divine, and in the summer of 2015, serendipitously conceived Adoratherapy. Adoratherapy, a mood boost revolution, aligns mind, heart, and body to expand consciousness and stimulate the senses. Laura and Adora pay close attention to the products that they use and opt for organic, sustainable, and wild crafted ingredients.

Adoratherapy's mission is to support women in defining and controlling their moods and building healthy habits. Our products are so much more than aromatherapy. We manufacture ‘Scents with Intent.’ That is why every box we make has our slogan ‘Adore Yourself!’ We are delighted to have been selected as a finalist company and are grateful for the opportunity to continue to share our Mood Boosts with women everywhere,” said Laura McCann Ramsey, Co-owner of Adoratherapy.

Each finalist selected by the SBA will be offered the opportunity to participate in the InnovateHER Final Challenge to be held in mid-2017 in the Washington, D.C. metro where they will make a live marketing pitch to a panel of judges. Finalists will compete, and the top three candidates will be awarded cash prizes totaling $70,000 provided by Microsoft.

The WWBC, along with its partners, believe that the InnovateHER Challenge will make an impact in Western North Carolina by encouraging creativity and growth in the state.