Presenter Bios 

April 30, 2018, 12 Noon – 5:00 PM (lunch provided)

Goodwill Industries, 1616 Patton Ave., Asheville, NC 28806

Grow your business dreams, ideas and goals with practical information that will give you the knowledge to help your business flourish. This business expo combines workshops with group counseling on topics that will help you make your business the best that it can be.


Tina FireWolf (Keynote Speaker)

About Tina FireWolf

As an Author, Singer, and Facilitator of Remembering, Tina FireWolf - “The Cosmic

Farm Girl” - is cultivating sustainable inner peace, and causing a “Remembering.” She

combines her cosmic gifts, background in Science & Leadership, and her multi-tonal

vocalizations to accelerate and simplify personal development. Tina is dedicated to

joyfully stopping us all, including herself, from “seeking outside of ourselves” whether in

business or daily life. She shares a light-hearted approach to the HOW of Self Leadership & Personal Healing by empowering people with real world skills for powerfully peaceful communication and productivity. People who learn her Experiential Self Leadership Method (ESLM) uncover their unique sound and sing themselves into Sustainable Inner Peace. Purchase her book Beneath the Chatter: the wise self awaits or her new CD “Medicine Within – Vocalizations to Free Your Soul.”

You can connect with Tina at


Amy Jackson (Chamber) - Director of Engagement of the Asheville Chamber of Commerce.

Amy works to keep members connected to the Chamber and to one another through programs and events. She’s the person to ask if you want to get more involved.  Amy is a community volunteer for YMCA of Western North Carolina, Asheville City Schools and United Way.  Amy has two kids that keep her busy. She also likes running, exercising, reading, gardening, camping with her “tribe”, meeting new people, eating good food, drinking good beer and drinking good coffee.


SESSION 1 (1:15-3:00)


Thomas Mock – Business Assessment and Goal-Setting

Are you happy with the current performance of your business?

Do you have detailed goals outlined for your business?

Before you grow, you need to have a solid understanding of the current state of your business.


Tom Mock is a Marketing and communications executive from the telecommunications industry.  HIs most recent assignment was running corporate marketing and PR for a $2.5B communications equipment manufacturer in the Washington, DC area.  His experience includes corporate marketing, market research, product marketing, PR, investor relations, and product management.

Tonya Snider – Writing Your Business Plan – Why You Need One

 Tonya Snider has served in the economic development arena in Western North Carolina since 1998 through various roles including management and leadership, lending, consulting, classroom facilitation, and Advisory Boards

Tim Alderson – Financial Management

Are you achieving your financial goals for the company?

Do you regularly monitor cash flow?

Do you track actual expenses so you know why profits are up or down?

Accurate financial statements will help you spot trends, and manage and grow your business more effectively.

Tim Alderson is an advisor to companies seeking ti improve profitability and growth.  He has been a CFO for a number of growth companies and has taken two companies from concept through IPO to $150M sales in 5 years.  He has been a management consultant for KPMG and Spa (A Mercer subsidiary) business growth.  He has an Engineering degree from Oxford University, and an MBA from London/Wharton Business Schools.

SESSION 2 (3:15- 5:00pm)

Saralyn Collins – Marketing and Sales Strategies for Your Business

Business success is NOT random. It doesn’t “just happen” to someone. And while “passion” is vital  - it truly has little, if any, bearing on your ability to make a profit! There are certain “laws” of business success that when acted upon gives the biz person a much greater chance of success. Actually without clarity and action in each of these areas, the chances of real success are very limited. Join us as we discuss each area and you will leave with a “plan of action” you can begin working on immediately.

Saralyn does not believe in wasting your valuable time by offering "fluff" or "hype" – When you leave today, you will know clearly there are steps you can take to enhance your potential to be successful.  You will receive motivation and encouragement, combined with solid business building strategies that, if used properly, can increase your own success rate and add great value to your business.

Saralyn Collins is a certified marketing consultant, executive trainer and personal business development coach. Saralyn has over 30 yrs experience in helping both individuals and businesses determine the barriers to growth and profitability and then setting up a customized, individual plan of action.






Artist Panel:  Mary Carol Koester (Azalea Bindery LLC), John Almaguer (Glass Artist)


Veterans Panel:  Cathy DeTroia (SCORE), [Kam Parker - tentative]


African-American Business Panel:  Kimberly (Mountain Bizworks) / Rosanna Mulcahy (City   

of Asheville)


Latino Panel:  Zuri Anuel (CSBDF) / Adriana Chavela (Hola Carolina)


Lending Panel: 

Jane Hatley (Self-Help) / Tonya Snider (CSBDF) / Steven Lawrence & Patrick Doran (CSBDF) / Tommy Dennison (PNC Bank)  Christopher (Mountain Bizworks) /